Third consecutive May under protest: fans demand answers
Like a calendar that refuses to change, this May has once again brought with it the protests of AC Milan supporters. For the third year in a row, the rossoneri ultras have raised their voices, demanding accountability for another season that failed to deliver the expected results. The frustration is clear in the stands, on social media and in the streets around San Siro: Milan fans are not willing to accept the status quo and are calling for the club to reclaim its place among Italy’s and Europe’s elite.
RedBird and Gerry Cardinale in the crosshairs
The main target of the protest is RedBird Capital Partners, the American fund led by Gerry Cardinale, who has owned AC Milan since 2022. According to a significant portion of the fan base, the business model being applied to the club’s management does not align with the history, prestige and ambitions of a club like AC Milan. The message is clear: more investment, a bolder sporting vision, and a credible plan to return to the top of both Serie A and the Champions League.
CEO Giorgio Furlani has also come under fire. Since taking over executive management of the club, Milan have failed to win a single trophy, despite carrying out numerous transfer operations — both arrivals and departures. Supporters are demanding real, tangible growth rather than activity for its own sake.
Responsibility is shared: from the boardroom to the pitch
It would, however, be reductive to place all blame solely on the ownership and front office. Part of the responsibility also falls on the sporting director and the technical staff, with head coach Massimiliano Allegri called into question over the team’s inconsistent performances in the final stretch of the season. The collapse in results over the last two months is hard to justify from a technical or athletic standpoint.
The players themselves are naturally part of the equation: when results don’t come, responsibility is shared at every level. The squad is called upon to dig deeper and show the rossoneri pride that has always defined AC Milan‘s greatest eras.
The protest as a starting point, not an endpoint
Beyond the controversy, the signal coming from the fan base is ultimately an act of love for this shirt. Those who protest do so because they care — because they want to see Milan win and because they know this club has the potential to return to the top. If the management takes this discontent on board constructively, it can become the fuel for a genuine turning point next season.
The summer ahead will be crucial: the summer 2026 transfer window is a key test of RedBird’s true ambitions. Supporters are expecting strong signals, targeted signings and a serious long-term plan. AC Milan has every resource needed to bounce back — and history shows that when this club makes a comeback, it tends to be spectacular.
